A filosofia do fabricante de caminhões Mack:

“You’re not in business to own trucks. You’re in business to profit from them. If you have too much truck for the job, it’s hard to make money. If you have too little truck, it’s even harder to make money.
At Mack, we manufacture as much truck as it takes to get the job done right. Which tells you we’re not so much in the business of making trucks as we’re in the business of helping you succeed.
Or to put it another way, the business of customer satisfaction.”

Não é à toa que os E.U.A. são uma grande nação.
Imagine o comandante Rolim se revirando no caixão ao ver o que fizeram com o padrão de excelência que ele criou para a TAM.